If you’re a parent, you’re familiar with dual roles. In fact, you probably play them all the time. From cuddling up with little ones on the couch to grounding your child after he receives a bad report card, you constantly have to be both soft and strong, kind and tough, vulnerable and resilient. And that’s what Angel Soft’s new marketing campaign is all about: Be Soft. Be Strong.
The new Angel Soft ad debuting online this week celebrates single moms in an unconventional way; it’s called “Happy Father’s Day, Mom.”
Melissa Blunte, brand manager for Angel Soft, puts it this way, “We wanted to use Father’s Day to acknowledge all the moms out there who have to play both roles. Even though life can sometimes feel like a balancing act, we’re a product you can always count on.”
The campaign is a first in a series of unique stories we'll be sharing. Since dads are also both soft and strong every day, we anticipate that some of these future stories will focus on dads in a unique way.
“Happy Father’s Day, Mom,” is an online exclusive – watch it here. Wish the single moms in your life a happy Father’s Day on social media using #HappyFathersDayMom.