Premium Tissue from More Efficient Processes
Employees at Georgia-Pacific’s consumer products mills in Crossett, Ark., and Port Hudson, La., will be making more premium consumer tissue products and using fewer resources to do so.
In 2012, the company will bring on line two upgraded paper machines with advanced, proprietary tissue-papermaking technology designed to reduce combinations of fiber use, energy use or water use versus alternative papermaking processes.
The equipment upgrades are in response to growing consumer demand for premium qualities in tissue products, such as softness and absorbency. The innovative advanced technology enables fiber, energy or water savings.
The upgraded paper machines and converting equipment at Crossett and Port Hudson not only will meet customer and consumer demands and help to conserve resources, but the projects also will modernize the mills, improving their long-term competitiveness and helping maintain jobs.
This project is another example of GP making premium products that are resource-efficient. In 2008, the company introduced Quilted Northern Ultra Plush® bath tissue. The product’s performance was significantly improved to meet consumer needs, but without increasing the amount of wood fiber used. In addition, the product was redesigned to ship more efficiently, reducing the amount of fuel used to deliver the product to market.