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Cutty wanted an upscale package to market both their 750 ml and 1.75 liter bottles. The package would be used in the gift market, so compelling graphics were a must. The design also had to allow for the added bonus of four shot glasses.
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Color-Box offered Cutty significant cost saving by using the same dimensions for both packages, allowing them to maintain existing corrugated shipper and distribution costs. Manufacturing the packaging in Litho Laminated F flute gave it the required strength and capability for high-end printing. Creative graphic design including dual coating, foil stamping and embossing proved to be a real attention-grabber during the holiday season.
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For Cutty, the new Color-Box packaging delivered the perfect blend for promoting value, reinforcing quality and positively influencing buyer behavior.
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