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Opportunity
GE asked the Color-Box team to design a package for their new, upgraded automotive Nighthawk headlamps.

Solution
To promote the ultra bright headlamps, Color-Box designed an upscale, attractive package that offers convenience through a variety of effective elements. Model numbers are clearly displayed and easy to read to help customers identify the appropriate headlamp for their car. Large window cutouts allow customers to assess the product's quality before purchase without having to remove the lamp from the box. And graphics dressed with UV coating and holographic foil stamping increase eye appeal while spotlighting the products features.

Result
With a winning combination of form and function, the new Nighthawk Head Lamp packaging offers the product visibility GE needed to outshine the competition.

GE Nighthawk
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