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Nike wanted their packaging to make a high impact statement on the retail shelf, be better than the competition, convey the Nike name and communicate the brand's established quality, without getting lost in the crowd.
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Color-Box created an uncluttered, two color package design with a rich metallic background to give Nike just the retail hit they wanted. To enhance eye-appeal, stochastic screening technology provided a smooth transition from white to silver. And for maximum visibility, spot varnish on the player image created dimension and the illusion of motion.
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Inventive graphics, cost efficient structural design, great stacking capacity and effective brand promotion combined with a clean and simple presentation proved a winning game plan for Nike.
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