 |
Sutter Home was looking for a way to offer customers three bottles of wine in a package that would be convenient for consumers and retailers. The package needed to effectively promote the product to both club store and grocery store shoppers.
|
 |
Color-Box designers created a unique triangle shape carton that holds the three bottles and also allows consumers to see the wine in the bottles. The carton features an easy carry handle on the side and high quality graphics on the three-sided package billboard.
|
 |
The unique box shape and attractive graphics catches the attention of consumers in the aisle and the handle adds to the convenience of the package. The tri-pack was an innovative solution to a unique merchandising challenge.
|
