A birthday card for your mom. Coveted tickets to the championship game. A handwritten letter to your homesick college freshman. That box on your doorstep that you’ve been waiting all…day…to…arrive.
When we stop to think about it, paper and packaging envelopes our everyday lives. We celebrate, connect and achieve things big and small with paper – where we live, work and play. That’s the focus of the new Paper & Packaging – How Life Unfolds™
consumer campaign launching July 8.
It’s no surprise that we at Georgia-Pacific “geek-out” over paper and packaging, but we’re excited to be a part of a movement that shares our love of paper! Through a $20 million spend on television, print and digital ads and public relations this year, the Paper & Packaging – How Life Unfolds™ campaign will highlight relatable moments that connect consumers to paper and packaging products in meaningful, emotionally relevant ways.
Georgia-Pacific is a member of the Paper and Packaging Board
, which oversees the campaign. It’s conducted through the same U.S. Department of Agriculture program used by other U.S. industries to promote their homegrown products, including “Got Milk?” “The Incredible Edible Egg” and “Beef: It’s What’s for Dinner.”
By working together, the paper industry can unite behind one message and do what no single company could accomplish on its own. Our collective aim is to stem the decline in the use of paper and to increase demand for paper-based packaging.
Check out the new ads here
and click on HowLifeUnfolds.com
for educational resources, fun ideas using paper and more. And don’t forget to tell us how paper plays an important part in your life!
Did you know?
Paper and packaging is a $132 billion industry in the United States, offering over 375,000 jobs and creating over 5,000 products from paper and papermaking byproducts. The industry accounts for 2.6 percent of the U.S. manufacturing GDP.