In celebration of Brawny®’s new Stay Giant™ campaign, the brand just set a new GUINNESS WORLD RECORDS® title for the “Largest Gathering of People Wearing Plaid.” Dressed in The Brawny Man™'s signature red and black plaid, 1,146 participants came together at the Georgia Dome in Atlanta to establish the record.
The event also marked a $50,000 donation to Wounded Warrior Project® (WWP), an organization that helps wounded servicemen and women adjust to civilian life and persevere through the visible and invisible injuries of war. For nearly four years, Brawny has been a proud partner of WWP, donating more than $2 million to the organization to support veterans and servicemen and women injured in the line of duty.
“Our 'Stay Giant' campaign is about celebrating the power of communities and the resilience of Americans in overcoming life’s daily challenges,” said Gary Gastel, director of Brawny Paper Towels. “This event provided a fun opportunity to not only come together as a community, but to honor some of the most inspiring giants out there – our wounded service members and their families and caregivers.”
Check out Brawny’s new Stay Giant campaign and its partnership with WWP at www.brawny.com.