This summer, Georgia-Pacific lent a hand to United Way of the Coastal Empire’s
new campaign, “BE THE ONE,” with help from GP’s Savannah River Mill. GP loaned its TV production services to develop United Way’s campaign fundraising video, a touching account of some of the people impacted by the agency’s programs and services.
“We don’t have a big marketing budget, so we rely strongly on support from local community and business partners to help us spread our message” said Gregg Schroeder, president/CEO of United Way of the Coastal Empire. “GP’s a great example. The donated GP Studios services were such a generous gift and enable us to better tell our story through this compelling new video.”
The BE THE ONE video takes a look at lives directly impacted by United Way’s partner programs. For example, Lens-z Waters, a single mother, credits Family Promise of Effingham County for giving her and her family a safe environment and the resources for her to provide better for her family. “It’s the difference from sleeping in my car to now having my own home, and just the happiness of my family being free without any worries,” she says.
Schroeder estimates that the video will reach an estimated 120,000 people in the four-county area through television PSAs and United Way campaigning at local businesses. Three different 30-second TV spots will also air on Savannah TV stations this fall.
The GP Savannah River Mill and United Way of the Coastal Empire have enjoyed a long partnership, dating back over many decades. From the Loaned Associates Program where, for three months out of the year, GP loans full-time employees to work with United Way’s team, to making substantial monetary and in-kind donations, Schroeder says that “No matter what, Georgia-Pacific finds a way to say ‘yes’ – whenever we’re in need. For that, we’re eternally grateful.”
Watch BE THE ONE: https://youtu.be/RM3WTc02GfY