In recognition of Women’s History Month in March, our Brawny® paper towels brand is highlighting women who exhibit strength and resilience and have broken down barriers in traditionally male-dominated roles. The brand is launching the second year of its #StrengthHasNoGender initiative with a video “Breaking Barriers,” which highlights the journey and accomplishments of women throughout history.
And for the first time ever, the brand is introducing a limited-edition design for its packaging featuring a woman in place of its iconic Brawny Man®. The commemorative packages will be available in Walmart stores during Women’s History Month.
Brawny® is also highlighting video stories of four inspiring women in science, technology, engineering and math (STEM) fields who have empowered others through their toughness and perseverance:
- Vernice Armour – the first African-American female combat pilot in the U.S. and first African-American female pilot in the U.S. Marine Corps
- Dr. Anna Kornbrot – an oral surgeon and clinical assistant professor of OMFS at Penn Dental School who was the first woman to graduate from Columbia College
- Patty Lopez, Ph.D. – a platform applications engineer at Intel who has released more than 50 products across five business lines over her career and holds seven imaging patents
- Brittany Wenger – the first place winner in the 2012 Google Science Fair who developed the app Cloud4Cancer, a breast cancer diagnosis test
The Brawny® brand is also partnering with Girls Inc. and contributing $75,000 to develop girls’ enthusiasm for STEM as part of its Operation SMART programming. As a national sponsor of the program, the donation will help fund STEM education opportunities for more than 46,000 girls across 76 Girls Inc. affiliates.
“There are women and girls everywhere who exhibit strength and resilience in their lives, and that’s the inspiration behind the Brawny #StrengthHasNoGender campaign,” said Frances Morgan, senior brand manager at Georgia-Pacific. “STEM is among many areas of society that are underrepresented by females, and we felt this would be a powerful platform to address this issue. Our partnership with Girls Inc. will help promote girls’ interest in these fields and empower them to break gender stereotypes.”
Check out www.Brawny.com for more information.