Sheroes are everywhere among us – they just don't always get the attention they deserve. Throughout Women's History Month (March), Georgia‐Pacific’s Brawny® paper towels brand is asking “Who's your Shero?,” and encouraging people to share an inspiring story on social media about a female hero who exhibits strength and resilience with the courage to help others.
Now in its third year, Brawny's #StrengthHasNoGender campaign is partnering with the nonprofit organization, Girls Inc., and distributing original content featuring the stories of inspiring sheroes. The brand is also releasing limited‐edition product featuring three different sheroes replacing the Brawny® man on packages at retailers nationwide in March.
Brawny® will feature shero stories on social media using the hashtag #StrengthHasNoGender in celebration of females who inspire, demonstrate courage and selflessness and have broken barriers and shattered stereotypes. The brand is also asking people to tag friends to do the same.
The brand team has also worked with more than a dozen female comic artists and animators to bring shero stories to life through comic‐style illustrations on Brawny® digital channels. And, it has created a series of short, original films featuring the stories of three inspiring sheroes, which you can see below and at Brawny.com/StrengthHasNoGender.
The three women featured in the films are:
Vanessa Casillas – a bricklayer, a Chicago Women in the Trades (CWIT) graduate in the top of her class and a CWIT Board of Directors member who overcame harassment and sexism in a male-dominated field. Video
Sarah Herron – Business owner that empowers girls with physical differences to build confidence and self-acceptance through outdoor adventure sports. She was also the first contestant from ABC's The Bachelor with a physical disability. Video
Rachael Wilson – a Marine Corps veteran discharged after a knee injury, with a background in equine assisted therapy, who helps her fellow veterans heal from trauma and overcome internal struggles post-service. Video
“The goal of the Brawny® #StrengthHasNoGender campaign is to promote female empowerment in ways that will surprise, inspire and move you,” said Nicole Cook, Brand Building Leader at Georgia-Pacific. “There are countless numbers of shero stories that need to be told, and we want to provide the platforms to recognize these women who deserve the spotlight.”
The Brawny® brand continues to partner with Girls Inc. and will contribute $100,000 in support of its many different programs which inspire young girls to carry out the organization's mission of being strong, smart and bold.